Back in the late eighties, status symbols were very different from what they are now.

David Ogilvy once suggested a general guideline on how to recognise a big idea.

It was all about marketing, but the bottom line remained the same: Take no prisoners!

WD-40 has long become a household name in something like 187 countries.

Nike is a brand that absolutely needs no introduction. Mostly, it doesn’t even need a name – just its legendary swoosh logo is enough for instant recall by almost anybody

IKEA came to India in 2018 but, long before that, Indians with a worldview knew about this world-leading Swedish home furnishings retailer.